News, Thought Leadership and Events
See the latest from Whirlpool Corporation.
Talking Today’s Top Home Design Trends with Whirlpool Corporation’s Jennifer Cox
Before the pandemic, when someone wanted to grab a latte, they almost always traveled to a coffee shop. When they had a chance to exercise, they drove to the…
Multi-Family Housing Development to Provide Attainable Workforce Housing in Downtown Benton Harbor
Whirlpool Corporation’s $80 million investment in Benton Harbor and St. Joseph taking innovative approach to talent attraction in the region, retaining 400 jobs Governor Gretchen Whitmer joined officials from…
Generational Preferences in Kitchen & Bath Features
It can be easy to pinpoint certain features first-time home buyers might like in a home vs. longtime homeowners – for example, pizza ovens1 may be of more interest…
Understanding Millennial and Gen Z Home Buyers: 5 Reasons They’re Different From Other Generations
It’s tempting to think you have the fastest-growing homebuyer audience figured out based on your past experiences. After all, millennials and even some Generation Z buyers are now purchasing…
New Construction on the Rise: 3 Trends to Watch
Homes are in high demand, and one segment in particular is taking off: new construction. Nearly 60% of buyers1 prefer new homes because of a lack of existing inventory…
2021 Kitchen & Laundry Lookbook
As consumer preferences change, you can count on our diverse portfolio of brands to provide product solutions that meet their evolving needs. Here’s a look at some of our…
Whirlpool Corporation to construct over 250 climate-resilient and energy-efficient homes through Habitat for Humanity’s BuildBetter with Whirlpool initiative
The initiative is the centerpiece of Whirlpool Corporation’s 21 year, nearly $130 Million renewed relationship with Habitat for Humanity Whirlpool Corporation today announced Habitat for Humanity’s BuildBetter with Whirlpool…
Aiming for the Stars, Whirlpool Corporation’s Return to the U.S. Space Program
Joint team builds refrigerator for use in space with help of Whirlpool Corporation engineers A single, very significant event that would change the course of humankind happened on October…
3 Tips for Reaching Home Buyers on Social Media
Social media is one of the most powerful marketing tools you can use to reach potential home buyers – especially millennials, who make up the largest share of buyers1.…
Understanding Millennial and Gen Z Home Buyers: 5 Reasons They’re Different From Other Generations
It’s tempting to think you have the fastest-growing homebuyer audience figured out based on your past experiences. After all, millennials and even some Generation Z buyers are now purchasing…
UPCOMING EVENTS
Housing Leadership Summit
May 13-15, 2019
Dana Point, CA
PCBC
May 30-31, 2019
San Francisco, CA