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KBIS 2025

Experience the Latest
Innovations in
Las Vegas

See what’s new from our featured brands

FEATURED PRODUCTS

Introducing the
Whirlpool® Smart Front Load
ENERGY STAR® Washer

Featuring FreshFlow Vent System

TRENDS

3 Generational
Differences in Home
Appliance Preferences

What Gen Z, Millennials, Gen X and Baby Boomers want

Whirlpool Pro

The ultimate source for trade professionals.

PERSONALIZE YOUR EXPERIENCE

KBIS 2025

Experience the Latest Innovations
in Las Vegas

See what’s new from our featured brands

FEATURED PRODUCTS

Introducing the
Whirlpool® Smart Front Load
ENERGY STAR® Washer

Featuring FreshFlow Vent System

TRENDS

3 Generational Differences in
Home Appliance Preferences

What Gen Z, Millennials, Gen X and Baby Boomers want

Whirlpool Pro

The ultimate source for trade professionals.

PERSONALIZE YOUR EXPERIENCE

Whirlpool Pro is your one stop for tools and resources to help you satisfy customer needs and build your business.

Whirlpool Pro is your one stop for tools and resources to help you satisfy customer needs and build your business.

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Builders’ Appliance Guide

Builders’ Appliance Guide

The 2024 Builders Appliance Guide details our product and service offerings for your projects — all designed with specific target buyers and tenants in mind, to help you achieve your business goals.

The 2024 Builders Appliance Guide details our product and service offerings for your projects — all designed with specific target buyers and tenants in mind, to help you achieve your business goals.

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Designing Laundry Rooms for Unique Homebuyers

Designing Laundry Rooms for Unique Homebuyers

With appliances and features for pet owners, stain-prone families, and otherunique households, today’s laundry rooms are anything but one-size-fits-all.Discover the laundry innovations that are improving life at home.

With appliances and features for pet owners, stain-prone families, and otherunique households, today’s laundry rooms are anything but one-size-fits-all.Discover the laundry innovations that are improving life at home.

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2023 Sustainability Report

2023 Sustainability Report

The report highlights company progress against emissions reductions goals, sustainable innovation and investment in people and communities.

The report highlights company progress against emissions reductions goals, sustainable innovation and investment in people and communities.

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Why We Do It

Why We Do It

For over 113 years, Whirlpool Corporation has stood by our customers and their communities because, like you, we're trying to make life better. Making and servicing great appliances is only the beginning of our commitment to you.

For over 113 years, Whirlpool Corporation has stood by our customers and their communities because, like you, we're trying to make life better. Making and servicing great appliances is only the beginning of our commitment to you.

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Stay in the know.

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WHY WHIRLPOOL CORP.?

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