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Builders & Remodelers

Today’s homebuyers are looking for appliances that can make a difference in their everyday lives. From our product showcase to our detailed renderings, Whirlpool Corporation is here to help you build spaces that work for your customers.

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Architects & Designers

When choosing the perfect laundry pair or kitchen suite, we know how important knowledge, precision, and craftmanship are. We’re here to help you design homes with both form and function that will not just satisfy your clients’ needs but elevate their everyday living.

Seller

Distributors

The right appliances can make or break a listing. Our array of useful resources can help you speak confidently about every brand and feature your clients ask about. From product details to design options, it's everything you need to turn appliance specs into a reason to buy.

Explore Our Resources

Discover our centralized library of architectural and construction product data. Access specs, CAD drawings, BIM objects, and data sheets to ensure your project is successful from start to finish.

Use this reference hub from one of the largest collections of kitchen and bath catalogues to browse and access real-world product data.

Familiarize yourself with our marketing guide and learn how Whirlpool® brands are being communicated to consumers.

Dive into our consolidated resource for those conducting business with our brand. Get the information you need, craft sales-focused messaging, generate reports, and more.

Builders' Appliance Guide

Get important details on our products and learn about all the services we offer for your projects – designed with specific target buyers and/or tenants in mind.

Explore our product education and training portal, complete with lessons, PDFs, videos, and more.

Search our expansive digital library for videos, photos, and other product assets that can be used in your marketing materials and beyond.

Our Latest Appliances

We never stop searching for features that can make a difference. These innovations aren’t just surface-level – they offer lasting usefulness, driven by our consumer research.

Industry Insights

America at 250, Whirlpool at 115

As America celebrates its 250th anniversary, Whirlpool Corporation is marking its own milestone: 115 years as the only remaining American-owned major kitchen and laundry appliance manufacturer based in the United ...

3 Remodel Features Helping Homeowners Plan for What’s Next

Modern remodeling is no longer just about solving today's pain points, it's increasingly about anticipating how a home will need to function years from now. According to the 2026 U.S. ...

Beyond the Work Triangle: The Rise of the Multi-Purpose Kitchen

As homeowner lifestyles evolve, so do the expectations placed on the kitchen. Today's kitchens are expanding into dynamic, multi-functional hubs that support everything from morning wellness routines to high-capacity social ...
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