News, Thought Leadership and Events
See the latest from Whirlpool Corporation.
Why You Should Care About Gen X Housing Trends
All this talk about millennials … baby boomers … and Gen Z. Doesn’t anyone care about Gen X? You know, that forgotten generation of 40- and early 50-somethings? If…
Whirlpool® is Brand of Choice in 2021 Annual Industry Survey
Industry professionals are most familiar with Whirlpool brand products and rely on them more than any other brand for kitchen and laundry projects, according to the 2021 BUILDER Brand…
Whirlpool® is Brand of Choice in 2021 Annual Industry Survey
Industry professionals are most familiar with Whirlpool brand products and rely on them more than any other brand for kitchen and laundry projects, according to the 2021 BUILDER Brand…
Maytag® Brand App Adds New Features and Functionality for Users
Business data platform Statista reported there are 3.2 billion smartphone users across the world, with 88 percent of users’ time spent on apps. Research like this has identified that…
Must Haves For Today’s Home Buyers
A laundry room is one feature home buyers are not willing to compromise on, with 87% of buyers – no matter the generation – listing the space as “essential”…
Whirlpool Brand Unveils Industry-First Innovation Top Load Washer with 2 in 1 Removable Agitator
Whirlpool brand is announcing the launch of its brand new Top Load Washer with 2 in 1 Removable Agitator. The industry-first 2 in 1 Removable Agitator enables consumers to…
3 Ways to Increase the Value of Your Next Build
While mortgage rates have been at or near all-time lows recently, home prices continue to climb. The National Association of Realtors1 (NAR) estimates the annual median home price will…
A Focus on Serenity and Expression: Unveiling Today’s Color Trends with Whirlpool Corporation’s Rebecca Goesling
Serenity and expression are taking center stage in 2021 when it comes to color and finish choices in the home, according to Whirlpool Corporation Advanced Color Finish Material Designer,…
Whirlpool Corporation to Explore the Transformative Effect of Color During KBTribeChat
Color has the power to evoke emotions and can set the tone in a space. It can inspire cozy and calm vibes, or offer a bright and energetic aesthetic.…
KitchenAid Ranks #3 on the 2021 Prophet Brand Relevance Index®
KitchenAid brand earned the third spot on the 2021 Prophet Brand Relevance Index®, a ranking of the most relevant global brands based on consumer feedback. Prophet’s Brand Relevance Index®…
UPCOMING EVENTS
Housing Leadership Summit
May 13-15, 2019
Dana Point, CA
PCBC
May 30-31, 2019
San Francisco, CA