News, Thought Leadership and Events

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Improving Life through House + Home with Habitat for Humanity

We believe the four walls around us have the power to unlock immense opportunity for the people who dwell within. A comfortable, nurturing place to live enabling healthy choices,…

What Do Buyers Look for in Healthy Homes?

Consumers are prioritizing health and wellness more than ever, and have been since the start of the pandemic. In fact, 76% of homeowners are actively prioritizing their physical health,…

Whirlpool Corporation to Discuss Function, Features and Design of Today’s Dishwashers

Dishwashers have come a long way since Josephine Cochran1 patented the very first “dish washing machine” in 1886 after growing tired of the tedious task of handwashing dishes. This…

Remodeling on the Rise: 3 Trends Expected in 2021

If homeowners are not participating in today’s blazing hot housing market, they’re likely looking for ways to improve their homes after spending so much time in them over the…

Why You Should Care About Gen X Housing Trends

All this talk about millennials … baby boomers … and Gen Z. Doesn’t anyone care about Gen X? You know, that forgotten generation of 40- and early 50-somethings? If…

Whirlpool® is Brand of Choice in 2021 Annual Industry Survey

Industry professionals are most familiar with Whirlpool brand products and rely on them more than any other brand for kitchen and laundry projects, according to the 2021 BUILDER Brand…

Whirlpool® is Brand of Choice in 2021 Annual Industry Survey

Industry professionals are most familiar with Whirlpool brand products and rely on them more than any other brand for kitchen and laundry projects, according to the 2021 BUILDER Brand…

Maytag^® Brand App Adds New Features and Functionality for Users

Business data platform Statista reported there are 3.2 billion smartphone users across the world, with 88 percent of users’ time spent on apps. Research like this has identified that…

Must Haves For Today’s Home Buyers

A laundry room is one feature home buyers are not willing to compromise on, with 87% of buyers – no matter the generation – listing the space as “essential”…

Whirlpool Brand Unveils Industry-First Innovation Top Load Washer with 2 in 1 Removable Agitator

Whirlpool brand is announcing the launch of its brand new Top Load Washer with 2 in 1 Removable Agitator. The industry-first 2 in 1 Removable Agitator enables consumers to…