News, Thought Leadership and Events

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New Construction on the Rise: 3 Trends to Watch

Homes are in high demand, and one segment in particular is taking off: new construction. Nearly 60% of buyers1 prefer new homes because of a lack of existing inventory…

2021 Kitchen & Laundry Lookbook

As consumer preferences change, you can count on our diverse portfolio of brands to provide product solutions that meet their evolving needs. Here’s a look at some of our…

Whirlpool Corporation to construct over 250 climate-resilient and energy-efficient homes through Habitat for Humanity’s BuildBetter with Whirlpool initiative

The initiative is the centerpiece of Whirlpool Corporation’s 21 year, nearly $130 Million renewed relationship with Habitat for Humanity Whirlpool Corporation today announced Habitat for Humanity’s BuildBetter with Whirlpool…

Aiming for the Stars, Whirlpool Corporation’s Return to the U.S. Space Program

Joint team builds refrigerator for use in space with help of Whirlpool Corporation engineers A single, very significant event that would change the course of humankind happened on October…

3 Tips for Reaching Home Buyers on Social Media

Social media is one of the most powerful marketing tools you can use to reach potential home buyers – especially millennials, who make up the largest share of buyers1.…

Understanding Millennial and Gen Z Home Buyers: 5 Reasons They’re Different From Other Generations

It’s tempting to think you have the fastest-growing homebuyer audience figured out based on your past experiences. After all, millennials and even some Generation Z buyers are now purchasing…

Whirlpool Corporation Announces $15M Investment in Tulsa, Oklahoma Factory to Drive Job Creation and Increased Production Capabilities

Additional $1 million provided by the state of Oklahoma to be used toward capital investment and further acceleration of job growth Whirlpool Corporation announced today it is investing $15…