News, Thought Leadership and Events
See the latest from Whirlpool Corporation.
A Look at Today’s Laundry Trends with Whirlpool’s Andrew Schueneman
As consumers focus on making sure their homes are as clean as possible, as well as their overall health and wellness, having the right laundry setup has become even…
We care about our impact on the world, and there’s no place for waste
We all play a part and have a responsibility to improve life at home-and on our planet. That’s why Whirlpool Corporation has taken bigger and bolder actions in all…
5 Ways to Create Stress-Free Spaces for Your Clients
Now more than ever, people want their homes to promote and support their mental well-being. Mental well-being is an integral aspect of the growing home wellness trend, with one…
Discover the Whirlpool Top Load Washer with 2 in 1 Removable Agitator
Laundry rooms are considered not just good to have, but “essential” for almost 50% of prospective home buyers according to a nationwide survey1 by the National Association of Home…
Talking Today’s Top Home Design Trends with Whirlpool Corporation’s Jennifer Cox
Before the pandemic, when someone wanted to grab a latte, they almost always traveled to a coffee shop. When they had a chance to exercise, they drove to the…
Multi-Family Housing Development to Provide Attainable Workforce Housing in Downtown Benton Harbor
Whirlpool Corporation’s $80 million investment in Benton Harbor and St. Joseph taking innovative approach to talent attraction in the region, retaining 400 jobs Governor Gretchen Whitmer joined officials from…
Generational Preferences in Kitchen & Bath Features
It can be easy to pinpoint certain features first-time home buyers might like in a home vs. longtime homeowners – for example, pizza ovens1 may be of more interest…
Understanding Millennial and Gen Z Home Buyers: 5 Reasons They’re Different From Other Generations
It’s tempting to think you have the fastest-growing homebuyer audience figured out based on your past experiences. After all, millennials and even some Generation Z buyers are now purchasing…
New Construction on the Rise: 3 Trends to Watch
Homes are in high demand, and one segment in particular is taking off: new construction. Nearly 60% of buyers1 prefer new homes because of a lack of existing inventory…
2021 Kitchen & Laundry Lookbook
As consumer preferences change, you can count on our diverse portfolio of brands to provide product solutions that meet their evolving needs. Here’s a look at some of our…
UPCOMING EVENTS
Housing Leadership Summit
May 13-15, 2019
Dana Point, CA
PCBC
May 30-31, 2019
San Francisco, CA