News, Thought Leadership and Events
See the latest from Whirlpool Corporation.
KitchenAid Brand’s 2022 New Color of the Year: Uprooting the Ordinary
Hello Beetroot Whirlpool Corporation’s KitchenAid brand has championed the power of color to fuel creativity since introducing the first Stand Mixer colors in 1955. Today our brand’s Color of…
4 Home Trends 2022 Buyers May Expect
A new year tends to spark inspiration and motivation for improvements in all aspects of life. For many home buyers, their resolutions may center on upgrading their homes, or…
Why Laundry Is the Competitive Edge Landlords Need
The rental market is volatile – and competitive. To get the most out of your property, offer what tenants want. There are more than 107 million renters in the…
Whirlpool Corporation Helps Builder Customers With New Builder Support Representative Program
One-on-one assistance leads to seamless support on deliveries, training and education needs BENTON HARBOR, Mich. – Whirlpool Corporation is announcing the expansion of a program designed to provide local…
Whirlpool Corporation to Feature Purposeful Appliance Innovations at IBS 2022
Kitchen and laundry appliance leader to showcase consumer-focused innovations to building industry BENTON HARBOR, Mich. – There’s no one-size-fits-all appliance solution for today’s consumers, which means building industry professionals…
3 Home Types Attracting Today’s Consumer
We may not know what exactly 2022 will bring, but one thing is clear: the housing market’s strong growth is projected to continue. Home sales, which are already on…
Whirlpool Corporation to Discuss Home Building and Design Trends for 2022 at the NAHB International Builders’ Show
Whirlpool Corporation is ready to be back safely and in person on the show floor at the annual NAHB International Builders’ Show (IBS), the largest annual light construction trade…
How We Are Using Virtual Reality to Innovate
NARRATOR: Whirlpool Corporation’s CAD and Mechanical Structure team utilizes many tools designed to improve our product quality. One of those tools is simulation. Using virtual reality technology during the…
Kitchen Design Trends for the Entertainer
After more than a year of mostly virtual events, consumers are ready for more traditional, in-person gatherings. In fact, Americans’ desire to host in their homes has risen by…
Exploring Today’s Holiday Cooking Trends with Whirlpool Corporation’s Patrick Duffy
With the holiday season in full swing, consumers are relying on their kitchens to help them prepare everything from appetizers and dinner to drinks and dessert. However, not all…
UPCOMING EVENTS
Housing Leadership Summit
May 13-15, 2019
Dana Point, CA
PCBC
May 30-31, 2019
San Francisco, CA