News, Thought Leadership and Events

Kitchens were once designated for food prep only, but today they have grown into the social hub of the home, making it easy for consumers to cook, lounge, dine,…

Outdoor living spaces are more popular and profitable than ever for builders and remodelers. That’s because the porches and patios that have been in style for decades are evolving…

Sustainable homes and “green” features are in demand and rapidly becoming the new norm. In fact, more than half of consumers rank green and energy efficiency as top requirements…

Transcript Jessica McConnell Global Sr. Manager Color Finish and Material Design Studio   The kitchen is beginning to change and we’re starting to see a shift in design. Families…

Whirlpool Corporation is inviting kitchen and bath professionals to a special Earth Day-themed #KBTribeChat about sustainability in our industry. With the growing demand for greater sustainability from consumers, it’s…

Transcript Jason Tippetts Global Brands Design Manager Whirlpool Corporation “One of the approaches we’ve taken to try and understand the home better – especially in this ‘super kitchen’ environment…

With an impressive and extensive color palette for the KitchenAid® stand mixer, it’s easy to wonder how brands decide on those hues for kitchen appliances. After all, color is…

With an impressive and extensive color palette for the KitchenAid® stand mixer, it’s easy to wonder how brands decide on those hues for kitchen appliances. After all, color is…

Appliance leader brings IoT expert and newest connected innovations to industry’s largest trade show Whirlpool Corporation, the world’s leading manufacturer of major home appliances*, will showcase its latest smart…

If you’re outfitting a kitchen fit for a home cook, look no further than the KitchenAid® Smart Oven+ with Powered Attachments.   This new product won a CES® Innovation…