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Whirlpool Corporation Proudly Supports 2019 Innovative Housing Showcase

Nearly four out of five American households believe the nation is dealing with a housing affordability crisis, according to a recent nationwide survey conducted on behalf of the National…

Whirlpool Corporation Brings Strategic Brand Portfolio to PCBC 2019

Global appliance leader showcases differentiated appliances to building industry professionals SAN FRANCISCO (May 29, 2019) – With the diverse needs of today’s homebuyers, building industry professionals are counting…

JennAir Redefines Luxury Appliance Design at PCBC 2019

Building industry to interact with RISE™ and NOIR™ design expressions, which are now open for orders SAN FRANCISCO (May 30, 2019) – Building industry professionals can better meet…

Maytag Gives an Extra Boost to Stain Fighting with New Front Load Washer and Dryer Featuring ‘Extra Power’ Button

Extra Power Button Boosts Stain Fighting as New Survey Finds Stains are One of the Most Challenging Parts of Laundry BENTON HARBOR, Mich., (May 16, 2019) —…

Maytag Gives an Extra Boost to Stain Fighting with New Front Load Washer and Dryer Featuring 'Extra Power' Button

Extra Power Button Boosts Stain Fighting as New Survey Finds Stains are One of the Most Challenging Parts of Laundry BENTON HARBOR, Mich., (May 16, 2019) —…

A Look Inside the Whirlpool Corporation Portfolio of Brands

Homes have seen every possible trend over the years, from shag carpeting and ornate wallpaper to neutral color palettes and sleek, stainless steel appliances. It’s no surprise those preferences…

Designing Small Spaces with Big Functionality

“Bigger isn’t always better” is a philosophy more homeowners are embracing when it comes to their living spaces. Higher home prices are driving buyers to select smaller dwellings, and…

The Latest Housing Trends – a Pre-PCBC 2019 KBTribeChat Co-Hosted by Whirlpool Corporation and PCBC

Whirlpool Corp. at PCBC 2018. With #PCBC2019 less than a week away, it’s an ideal time to discuss the latest and most innovative trends in homebuilding and design!…

3 Specialized Kitchen Ideas

Kitchens were once designated for food prep only, but today they have grown into the social hub of the home, making it easy for consumers to cook, lounge, dine,…

Outdoor Home Trends to Watch

Outdoor living spaces are more popular and profitable than ever for builders and remodelers. That’s because the porches and patios that have been in style for decades are evolving…