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4 Development and Design Considerations for Small Space Living

Higher home prices1 are influencing buyers to opt for smaller, more affordable homes. Affordability is part of what makes the suburbs so attractive, as they’re typically less expensive2 than…

3 Tips for Capitalizing on the Build-to-Rent Market

Build-to-rent, or B2R, is one of the fastest-growing sectors of the U.S. housing market, and demand from renters and investors is growing alongside it. Between 2016 and 2017, B2R…

Trends of the Trade: Small Spaces. Big Performance.

[slide-anything id=’66540′] Transcript Kelly SafisGeneral ManagerBuilder SalesWhirlpool Corporation “At Whirlpool, we’ve been watching a trend of small space living increasing, and it’s not just in the cities that you…

Service Made Seamless: How Laundry Helps Homes Sell

[slide-anything id=’89320′] Transcript Kelly Safis General Manager Builder Sales Whirlpool Corporation “Ninety-one percent of future homeowners want to have laundry in their home when they move in. Now, some…

3 Appliance Features that Boost Home Value

When it comes to kitchen design, open floor plans remain a top choice, as 86% of buyers1 prefer the heart of their home to be either completely or somewhat…

Whirlpool Corporation: Support Fit for the Trade

[slide-anything id=’66414′] Transcript Kelly Safis General Manager Builder Sales Whirlpool Corporation “At Whirlpool Corporation, we have over 200 sales professionals to help you pick the right packages for your…

Whirlpool Corporation Named to 2019 Dow Jones Sustainability North America Index

Whirlpool Corporation is among a distinguished group of companies included on the 2019 Dow Jones Sustainability Indices (DJSI) North America Index – a recognition of its longstanding commitment to…

3 Ways Smart Home Tech Provides Purposeful Solutions

The term “smart house” was introduced in 1984[1] by the National Association of Home Builders. It was a largely unknown concept at the time, but smart home technology has…

3 Design Tips to Attract Gen Z Home Buyers

The traditional timeline for life’s milestones once went a little something like this: plan a wedding, buy a house, have a family. But Generation Z, or those born between…

4 Kitchen Amenities that Boost Home Value

When it comes to kitchen design, open floor plans remain a top choice, as 86% of buyers[1] prefer the heart of their home to be either completely or somewhat…