News, Thought Leadership and Events
See the latest from Whirlpool Corporation.
Generational Preferences in Kitchen & Bath Features
It can be easy to pinpoint certain features first-time home buyers might like in a home vs. longtime homeowners – for example, pizza ovens1 may be of more interest…
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Understanding Millennial and Gen Z Home Buyers: 5 Reasons They’re Different From Other Generations
It’s tempting to think you have the fastest-growing homebuyer audience figured out based on your past experiences. After all, millennials and even some Generation Z buyers are now purchasing…
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New Construction on the Rise: 3 Trends to Watch
Homes are in high demand, and one segment in particular is taking off: new construction. Nearly 60% of buyers1 prefer new homes because of a lack of existing inventory…
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2021 Kitchen & Laundry Lookbook
As consumer preferences change, you can count on our diverse portfolio of brands to provide product solutions that meet their evolving needs. Here’s a look at some of our…
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Whirlpool Corporation to construct over 250 climate-resilient and energy-efficient homes through Habitat for Humanity’s BuildBetter with Whirlpool initiative
The initiative is the centerpiece of Whirlpool Corporation’s 21 year, nearly $130 Million renewed relationship with Habitat for Humanity Whirlpool Corporation today announced Habitat for Humanity’s BuildBetter with Whirlpool…
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Aiming for the Stars, Whirlpool Corporation’s Return to the U.S. Space Program
Joint team builds refrigerator for use in space with help of Whirlpool Corporation engineers A single, very significant event that would change the course of humankind happened on October…
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3 Tips for Reaching Home Buyers on Social Media
Social media is one of the most powerful marketing tools you can use to reach potential home buyers – especially millennials, who make up the largest share of buyers1.…
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Understanding Millennial and Gen Z Home Buyers: 5 Reasons They’re Different From Other Generations
It’s tempting to think you have the fastest-growing homebuyer audience figured out based on your past experiences. After all, millennials and even some Generation Z buyers are now purchasing…
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Whirlpool Corporation Announces $15M Investment in Tulsa, Oklahoma Factory to Drive Job Creation and Increased Production Capabilities
Additional $1 million provided by the state of Oklahoma to be used toward capital investment and further acceleration of job growth Whirlpool Corporation announced today it is investing $15…
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Improving Life through House + Home with Habitat for Humanity
We believe the four walls around us have the power to unlock immense opportunity for the people who dwell within. A comfortable, nurturing place to live enabling healthy choices,…
Read MoreUPCOMING EVENTS
Housing Leadership Summit
May 13-15, 2019
Dana Point, CA
PCBC
May 30-31, 2019
San Francisco, CA