News, Thought Leadership and Events
See the latest from Whirlpool Corporation.
3 Design Tips to Attract Gen Z Home Buyers
The traditional timeline for life’s milestones once went a little something like this: plan a wedding, buy a house, have a family. But Generation Z, or those born between…
Read More4 Kitchen Amenities that Boost Home Value
When it comes to kitchen design, open floor plans remain a top choice, as 86% of buyers[1] prefer the heart of their home to be either completely or somewhat…
Read MoreAccessory Dwelling Units: A Housing Solution for Aging Baby Boomers
Assisted living facilities have long been a destination for aging adults who require extra care. But the status quo is changing, and baby boomers – those who are between…
Read MoreJennAir Brand’s Jon Hall Commands Luxury Daily Webinar
JennAir Brings Spot-on Insights to Conversation on the Emerging, Affluent Consumer Jon Hall, product and brand marketing director, JennAir, alongside luxury industry representatives, joined the “Property and Furnishings: How…
Read MoreTransform The Kitchen Experience With Smart Collaboration
4 Technology Strategies to Help Builders Win More Home Sales It’s no secret the kitchen is fast evolving into a high tech hub. Connected refrigerators, stoves, and microwaves are…
Read MoreGoing The Extra Mile In The Last Mile
Whirlpool and J.B. Hunt work hard to ensure timely home and multifamily project delivery Those three words stand as a metaphor the critical last leg of a product or…
Read MoreBuilder’s Edge By Design
The homes you build deserve every advantage, starting with the kitchen. “Our end goal is to make a new home look even better. We want everything in that home…
Read MoreWhere Do You Fold Your Clothes?
Kitchen? Bedroom? Dining room? The answer could unlock a powerful new homebuilder advantage. Call it the last great, unexplored territory for homebuilders. Claiming it has the power…
Read MoreKitchen Trends
Transcript Jessica McConnell Global Consumer Design, Senior Manager Whirlpool Corporation “We are seeing in home design the look of maybe the last 20 years was very kind of ornate.…
Read MoreLet’s Talk Laundry! Whirlpool Corporation Hosts Laundry Room KBTribeChat
Did you know nearly all buyers – 91 percent – want a laundry room included in their home, more than any other home or community feature? Results from a…
Read MoreUPCOMING EVENTS
Housing Leadership Summit
May 13-15, 2019
Dana Point, CA
PCBC
May 30-31, 2019
San Francisco, CA