News, Thought Leadership and Events

Everyone knows millennials are the largest generation of home buyers at 37%1. But what’s kickstarting their decision to buy in the first place? According to Forbes, their decision to…

Americans spend more than 90%1 of their time indoors, which speaks volumes about the need for a healthy home environment. A person’s environment can directly affect well-being, influencing factors…

Higher home prices1 are influencing buyers to opt for smaller, more affordable homes. Affordability is part of what makes the suburbs so attractive, as they’re typically less expensive2 than…

Build-to-rent, or B2R, is one of the fastest-growing sectors of the U.S. housing market, and demand from renters and investors is growing alongside it. Between 2016 and 2017, B2R…

Transcript Kelly SafisGeneral ManagerBuilder SalesWhirlpool Corporation “At Whirlpool, we’ve been watching a trend of small space living increasing, and it’s not just in the cities that you would think…

Transcript Kelly Safis General Manager Builder Sales Whirlpool Corporation “Ninety-one percent of future homeowners want to have laundry in their home when they move in. Now, some people think…

When it comes to kitchen design, open floor plans remain a top choice, as 86% of buyers1 prefer the heart of their home to be either completely or somewhat…

Transcript Kelly Safis General Manager Builder Sales Whirlpool Corporation “At Whirlpool Corporation, we have over 200 sales professionals to help you pick the right packages for your homes as…

Whirlpool Corporation is among a distinguished group of companies included on the 2019 Dow Jones Sustainability Indices (DJSI) North America Index – a recognition of its longstanding commitment to…

The term “smart house” was introduced in 1984[1] by the National Association of Home Builders. It was a largely unknown concept at the time, but smart home technology has…