News, Thought Leadership and Events

The stay-at-home lifestyle most of the country has experienced – including makeshift home workspaces and increased kitchen use – will likely influence the type of new home people want…

Consumers have spoken: Bigger isn’t always better. A desire for smaller homes was a trend identified in a recent survey1 conducted by the National Association of Home Builders (NAHB).…

Home buyers expect new home appliances to be reliable, efficient and well-designed. They also are looking for products that address everyday challenges and improve quality of life in a…

Whirlpool Corporation, Dow and Reynolds Consumer Products are pleased to announce a collaboration to provide much-needed respirators to the heroic men and women in healthcare who are working on…

Excellent design is essential to any newly built home, and eye-catching appliances that accurately reflect the taste and desires of home buyers play a key role, especially in the…

Transcript Hi there, I’m Breanne with KitchenAid. I love to cook, but not the cleanup that goes along with it. That’s why I’m so excited to show you this…

This long-running survey highlights brands that builders, architects, appraisers, kitchen designers and trades rank highest in association with sustainability. Whirlpool’s top spot in the appliance category is due to…

Sustainability is a priority for many current and prospective homeowners, which is a major reason why home builders are paying more attention to the materials and products they use…

About 30.8 million1 Americans are planning to purchase their first home over the next five years. The majority of that group includes Generation Z and millennials. No matter the…

The findings of the 2020 BUILDER Brand Use Study have been revealed, and Whirlpool ranks No. 1 in two key performance areas: “Brand used in the past two years”…