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4 Home Features First-Time Buyers Don’t Want
About 30.8 million1 Americans are planning to purchase their first home over the next five years. The majority of that group includes Generation Z and millennials. No matter the…
Read More about 4 Home Features First-Time Buyers Don’t WantWhirlpool Ranks First in 2020 Builder Brand Use Study Categories
The findings of the 2020 BUILDER Brand Use Study have been revealed, and Whirlpool ranks No. 1 in two key performance areas: “Brand used in the past two years”…
Read More about Whirlpool Ranks First in 2020 Builder Brand Use Study CategoriesDishwashers with More Room, Features are Hitting the Market
Technological advancements and design expertise have helped to improve the look and operation of every large kitchen appliance in the last several years, and dishwashers are no exception. As…
Read More about Dishwashers with More Room, Features are Hitting the Market3 Emerging Demographics that are Changing Home Buying
In the last few years there has been a shift in the demographics of those looking to purchase a home. Here are some of the fastest growing home buying…
Read More about 3 Emerging Demographics that are Changing Home BuyingDishwasher Innovations with Jason Wilkinson
[slide-anything id=’89074′] Transcript Jason Wilkinson Senior Director of Product Marketing Whirlpool Corporation “Whirlpool Corporation just launched a brand new dishwasher platform. The first launch is the KitchenAid® brand. The…
Read More about Dishwasher Innovations with Jason WilkinsonNew KitchenAid Dishwashers to Provide More Room, Flexibility
New KitchenAid brand dishwashers are transforming the way people wash dishes with features that provide more space, flexibility and quiet cleaning – another example of consumer-relevant innovation from Whirlpool Corporation.…
Read More about New KitchenAid Dishwashers to Provide More Room, FlexibilityEmotion and Design
“We operate off the premise that human beings are powered by emotion,” says Global Head of Design for Whirlpool Corporation J Mays. Transcript J Mays Global Head of…
Read More about Emotion and DesignTop 5 Kitchen Products in 2020
The RICKI Quarterly Tracking study reports the 5 products homeowners are likely to purchase this year. Get ready to make these updates.
Read More about Top 5 Kitchen Products in 2020KitchenAid Named Sixth-Most Relevant Brand In 2019
With more than 100 years of delivering iconic, innovative and advanced products that empower creativity in the kitchen, KitchenAid brand took the sixth spot on the 2019 Prophet Brand…
Read More about KitchenAid Named Sixth-Most Relevant Brand In 2019Target Luxury Buyers with these 4 Home Features
When you hear the words “luxury home,” it’s easy to imagine castle-like mansions surrounded by tall gates and equipped with stone fountains, glistening pools, private tennis courts and giant…
Read More about Target Luxury Buyers with these 4 Home FeaturesUPCOMING EVENTS
Housing Leadership Summit
May 13-15, 2019
Dana Point, CA
PCBC
May 30-31, 2019
San Francisco, CA