News, Thought Leadership and Events

[slide-anything id=’90029′] Transcript Jason Wilkinson Senior Director of Product Marketing Whirlpool Corporation “Homeowners are looking for appliances that really fit their lifestyle. “One key trend that we see emerging…

On-site home tours — like many other in-person activities we took for granted before the coronavirus pandemic hit in early 2020 — are being supplemented, or even replaced, by…

The stay-at-home lifestyle most of the country has experienced – including makeshift home workspaces and increased kitchen use – will likely influence the type of new home people want…

Consumers have spoken: Bigger isn’t always better. A desire for smaller homes was a trend identified in a recent survey1 conducted by the National Association of Home Builders (NAHB).…

Home buyers expect new home appliances to be reliable, efficient and well-designed. They also are looking for products that address everyday challenges and improve quality of life in a…

Whirlpool Corporation, Dow and Reynolds Consumer Products are pleased to announce a collaboration to provide much-needed respirators to the heroic men and women in healthcare who are working on…

Excellent design is essential to any newly built home, and eye-catching appliances that accurately reflect the taste and desires of home buyers play a key role, especially in the…

[slide-anything id=’89527′] Transcript Hi there, I’m Breanne with KitchenAid. I love to cook, but not the cleanup that goes along with it. That’s why I’m so excited to show…

This long-running survey highlights brands that builders, architects, appraisers, kitchen designers and trades rank highest in association with sustainability. Whirlpool’s top spot in the appliance category is due to…

Sustainability is a priority for many current and prospective homeowners, which is a major reason why home builders are paying more attention to the materials and products they use…