News, Thought Leadership and Events

Technological advancements and design expertise have helped to improve the look and operation of every large kitchen appliance in the last several years, and dishwashers are no exception. As…

In the last few years there has been a shift in the demographics of those looking to purchase a home. Here are some of the fastest growing home buying…

Transcript Jason Wilkinson Senior Director of Product Marketing Whirlpool Corporation “Whirlpool Corporation just launched a brand new dishwasher platform. The first launch is the KitchenAid® brand. The KitchenAid dishwasher…

New KitchenAid brand dishwashers are transforming the way people wash dishes with features that provide more space, flexibility and quiet cleaning – another example of consumer-relevant innovation from Whirlpool Corporation.…

“We operate off the premise that human beings are powered by emotion,” says Global Head of Design for Whirlpool Corporation J Mays.   Transcript J Mays Global Head of…

The RICKI Quarterly Tracking study reports the 5 products homeowners are likely to purchase this year. Get ready to make these updates.

With more than 100 years of delivering iconic, innovative and advanced products that empower creativity in the kitchen, KitchenAid brand took the sixth spot on the 2019 Prophet Brand…

When you hear the words “luxury home,” it’s easy to imagine castle-like mansions surrounded by tall gates and equipped with stone fountains, glistening pools, private tennis courts and giant…

Each year, the NAHB International Builders’ Show (IBS) and the Kitchen & Bath Industry Show (KBIS), bring together the industry’s top experts, the best educational opportunities and the most…

Luxury kitchens are a major influence on home sales. In fact, a recent Zillow study found high-end kitchen features can make it easier to sell a home for a…