News, Thought Leadership and Events
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Restoring History: Family Purchases Home of Dishwasher Inventor Josephine Cochrane and Pledges to Return it to its Former Glory
Like many new homeowners, Amber Hood has a vision for her new Shelbyville, Illinois house. Unlike other homeowners, however, her new residence is a piece of history. It’s the…
Read MoreKitchenAid® FreeFlex™ vs. Bosch MyWay™: Head to Head
Not all three-rack dishwashers are created equal. Watch this epic Battle of the Dishwashers to see just how much more the KitchenAid® FreeFlex™ third rack can fit. We hope…
Read More3 Coveted Functions for Today’s Evolving Kitchen
Before COVID-19, homeowners could seek out high-end experiences at restaurants and coffee shops whenever they wanted. But now, the world functions differently. With many places temporarily closed or with…
Read MoreOur Pledge to Equality and Fairness for Our Black Colleagues
Multi-Year U.S. Action Plan Inclusion and Diversity have been pillars of our global enduring values for a long time. While this pledge has a U.S. focus, it is rooted…
Read More3 Home Building Trends for Tomorrow’s Buyers with Jason Wilkinson
Transcript Jason Wilkinson Senior Director of Product Marketing Whirlpool Corporation Connected Homes “Connectivity continues to be a huge trend in home appliances. Laundry is a chore, and if…
Read MoreUncovering Consumer Wants and Needs with Jason Wilkinson
Transcript Jason WilkinsonSenior Director of Product MarketingWhirlpool Corporation “As building industry professionals are looking for what consumers want next, Whirlpool has to do a lot of research. We spend…
Read More3 Design Considerations for Post-COVID Remodeling Projects
Although shelter-at-home restrictions are easing, the desire of many homeowners to remodel is not. During the last few months homeowners have had ample time to re-imagine their home design,…
Read More6 Home Features Millennials and Baby Boomers Are Willing to Pay For
It’s hard to predict how much COVID-19 will influence home design and the homebuilding industry for years to come, but in the short-term there is still strong demand for…
Read MoreExploring Today’s Color & Design Trends with Whirlpool Corporation’s Rebecca Goesling
A lot can change from year-to-year when it comes to home design, and it’s important to stay up-to-date on the latest trends and updates that consumers might expect in…
Read MoreExploring Today’s Color & Design Trends with Whirlpool Corporation’s Rebecca Goesling
A lot can change from year-to-year when it comes to home design, and it’s important to stay up-to-date on the latest trends and updates that consumers might expect in…
Read MoreUPCOMING EVENTS
Housing Leadership Summit
May 13-15, 2019
Dana Point, CA
PCBC
May 30-31, 2019
San Francisco, CA