What it takes to be
America’s Home Appliance Company
Whirlpool Corporation was founded in 1911 in Benton Harbor, Michigan. Today, we are the only major manufacturer of kitchen and laundry appliances based and owned in the U.S.
We believe the best way to serve American families is to do business where they live. Approximately 80% of the major appliances we sell in the U.S. come from our American factories. We started here and we're staying here.
80%
of the major appliances we sell in the U.S. are produced in the U.S.*
$23B
spend in manufacturing, labor and logistics in the past 10 years
20K
U.S. employees
14K
U.S. manufacturing employees
* Domestic and imported components are used in the manufacturing of products.
WE'RE STANDING ALONGSIDE YOU
No matter what.
No matter what.
Consumers have counted on Whirlpool Corporation appliances for more than 110 years, but it takes more than longevity to earn the trust of the trade. That's why we continue to put in the hard work, to push for better, and to face your challenges with you. Commitment is more than a promise - it's how we get things done together.
INVESTMENT
We put our money
where our people are.
We put our money where our people are.
In the past 10 years, Whirlpool Corporation has spent $23 billion on manufacturing, labor, and logistics to support approximately 20,000 American jobs, including 14,000 manufacturing jobs across 10 American factories. We're made in America, made with America, and invested in its success.
SERVICE
You don’t stop at the sale.
Why would we?
You don’t stop at the sale. Why would we?.
We don’t quit working just because the boxes made it onto the truck. Just a few ways we can help you:
- Certified service professionals across most of the U.S.
- Builder Service Representatives on site to make sure delivery, installation and beyond go smoothly
- Whirlpool Pro, with spec sheets and other tools to help you and your clients make informed decisions and find appropriate upgrades for their lifestyles
PEOPLE
Dedicated to keeping American communities thriving.
Dedicated to keeping American communities thriving.
Giving your clients choices that suit their needs and wants is one of our major priorites. We know appliances are only 2% of a home build, but they have an outsized impact on the ultimate residents' quality of life. Every Whirlpool Corporation product is built to high standards - so here's how we make sure your very different clients have options to fit their lives.
PRODUCTS
Six brands. One mission.
Six brands. One mission.
Giving your clients choices that suit their needs and wants is one of our major priorites. We know appliances are only 2% of a home build, but they have an outsized impact on the ultimate residents' quality of life. Every Whirlpool Corporation product is built to high standards - so here's how we make sure your very different clients have options to fit their lives.
Removes Complexity, Provides Intuitive Design and Best Care
The flagship brand of the company, Whirlpool®️ brand exists to help families thrive.
For Those That Love To Cook
For over 100 years, KitchenAid®️ has celebrated the kitchen as a place of energy and creativity. By blending innovative technology with a clean, uncomplicated, tactile design, they continue to focus on making products that enable consumers to do more while creating memorable experiences.
For the consumer who loves to cook and views the kitchen as the heart of the home, KitchenAid offers everything from small appliances, like its iconic stand mixer, to larger appliances like cooktops and refrigerators that both enable creative expression and engage all five senses.
Disruptive Design, Unparalleled Quality, Impeccable Performance and Frictionless Connectivity
Defying physics with the invention of downdraft ventilation, Lou Jenn forged the path to an open concept and changed the kitchen forever. Founded in that progress, JennAir®️ brand fearlessly carries his torch - hell-bent on burning down the tired conventions of luxury. With exceptional performance, masterful execution and provocative design, JennAir offerings are powerful, yet bespoke to individual tastes, shattering norms to deliver the progress that today's luxury consumer deserves.
Your JennAir customers desire distinctive luxury kitchen appliances that push form and function to transform spaces.
Durability, Reliability and Power
For more than a century, Maytag®️ brand has been synonymous with hardworking American dependability. From the crustiest plates to the filthiest laundry stains, Maytag appliances handle the toughest jobs. This legendary brand is built to last.
Your Maytag customers count on their appliances to keep their home running smoothly. Homes built for demanding families deserve the power and durability of Maytag.
Value-Driven, Quality Basics
and Ease of Use
If value-driven defines your single or multifamily project, Amana®️ brand is where it's all happening. Amana focuses on easy-to-use features that simplify lives and allow the customer to get the job done well each and every time.
The Amana customer values hassle-free use and quality in home appliances.
Innovations for a Cleaner
Kitchen and a Healthier World
Since 1938, InSinkErator has been at the cutting edge of garbage disposal technology. The company delivers innovative, long-lasting products engineered for trouble-free operation and superior grind — helping prevent clogs and keep food waste out of the trash and landfill. Customers love the convenience their disposals provide, and families trust InSinkErator to keep their kitchens cleaner and more hygienic.
Your JennAir customers desire distinctive luxury kitchen appliances that push form and function to transform spaces.
