PURPOSEFUL INNOVATION
True innovation in every appliance, for every consumer.
From the first side-by-side refrigerator to the original microwave oven, Whirlpool Corporation and its portfolio of brands have consistently developed breakthrough products. Our history of innovation is marked by game-changing process improvements and product developments that benefit both you and your customers.
Our definition of innovation goes beyond the surface. We’re not interested in extraneous, low-function features and technologies that value flash over function.
We believe technology at its most innovative should simplify the things we do every day.
We’re committed to innovation that enhances your customers’ experience and makes your processes, from selection to installation to post-purchase service, easier.
EXCEPTIONAL MANUFACTURING
Designed, engineered and assembled in the USA.
We know that appliances are only as good as the parts and processes used to make them. We are resolute in our belief in the superiority of the American workforce and American invention, innovation and quality.
Since 2010, Whirlpool Corporation has invested more than $1.4 billion to upgrade and improve all of our U.S. manufacturing facilities. Today, of the products we make, 80 percent of the those sold in the U.S. are built in the U.S.
STRATEGIC BRAND PORTFOLIO
An appliance brand for every consumer.
In the United States today, 41 percent of household activity is spent with appliances, according to the Bureau of Labor Statistics. Americans spend 32 percent of their home time in the kitchen. Simply put, home appliances – particularly in the kitchen – are an important part of daily life.
Whirlpool Corporation products are found in more than 97 million homes, globally.
We are the world’s number-one-selling major home appliance manufacturer. We set ourselves apart from competitors by offering a differentiated portfolio of brands, each designed with a specific consumer in mind.
Value-Driven, Quality Basics and Ease of Use
If value-driven defines your single or multifamily project, Amana brand is where it’s all happening. The Amana brand customer values hassle-free use and quality in home appliances. Amana brand focuses on easy-to-use features that simplify lives and allow the customer to get the job done well each and every time.
Removes Complexity, Provides Intuitive Design and Best Care
The flagship brand of the company, Whirlpool brand exists to help families thrive. Whirlpool brand customers value organization and efficiency, and live real, not perfect lives. They seek appliances with purposeful innovation that help them with what matters most – caring for their family.
Durability, Reliability and Power
For more than a century, Maytag brand appliances have been synonymous with hardworking American dependability. From the crustiest plates to the filthiest laundry stains, Maytag brand handles the toughest jobs. Homes built for demanding families deserve the power and durability of Maytag brand. Maytag brand customers value function over form and count on their appliances to keep their home running smoothly. This legendary brand is built to last.
Thoughtful Craftsmanship, Superior Performance and Iconic Design
The ideal choice for step up homeowners passionate about their culinary creations, KitchenAid brand delivers the superior performance home chefs need with the design appeal they desire. Your KitchenAid brand customers view their appliances as critical tools in their culinary pursuits and use them as a centerpiece for entertaining and bringing family together. This iconic brand helps them deliver the exceptional culinary results they seek.
Best-in-Class Performance, Elegant Design and Refined Craftsmanship
Perfect for the custom home build or remodel, Jenn-Air brand offers leading-edge culinary products that achieve results. Jenn-Air brand consumers prefer the super-premium attributes of the brand. They entertain frequently and see technology as a way to enable a certain lifestyle. Jenn-Air brand provides ultimate prestige for your most discerning customers.
SUSTAINABILITY INITIATIVES
Unsurpassed focus on sustainability.
In 1970, Whirlpool Corporation became the first home appliance manufacturer to open an office of environmental control. Our sustainability strategy today engages nearly every aspect of our business, from materials and processes to product technologies and end-of-life recycling, all aimed at a more sustainable future.
With every product that we design and build, we’re working to provide our building industry partners with sustainable choices for their customers.
Today, our refrigerators are an average 22 percent larger, cost 75 percent less to operate and can be purchased for 35 percent less than the refrigerators built when we first started our sustainability efforts in 1970 – all while using less energy than a 60-watt incandescent light bulb.
All of our refrigerators and freezers also incorporate Honeywell’s Solstice® Liquid Blowing Agent (LBA) – a next-generation insulation-blowing agent that results in a 99.9 percent decrease in global warming potential.
In the laundry room, we introduced the nation’s first ENERGY STAR-rated clothes dryer, as well as a ventless clothes dryer – the Whirlpool® HybridCare™ Heat Pump Dryer – the most efficient dryer ever to be introduced in the U.S. market that also expands laundry room design options.
By creating industry-leading products that perform better while significantly lowering operating costs and environmental impacts, we’re able to give you more choice, not compromises, for your customers.
Additional Sustainability Resources:
WORLD OF WHIRLPOOL
You’ve never seen our products like this.
Did you know that Whirlpool Corporation has a unique and immersive product experience in Chicago? The nearly 30,000-square-foot space features 12 exquisite demonstration kitchens, interactive laundry showrooms, unique meeting spaces and incredible rooftop entertaining areas overlooking the Chicago River.
