Which Whirlpool Corp Appliance Brand is Right for Your Next Project?
No two clients are exactly alike. They have different budgets, preferences, and home styles, which means they need an appliance manufacturer who can provide product solutions that suit their preferences.
When you partner with Whirlpool Corporation, you’re not settling for just one brand with cookie-cutter appliances. Our unmatched portfolio allows your clients to choose from various distinct brands, designed to cater to different buyers’ needs and budgets — all from a single source. Not only does this simplify your projects, it helps you deliver beautiful results to wow your clients.
Explore each of our unique brands, which projects they’re right for, and a few of their latest appliance innovations:
Whirlpool: For Busy Caregivers
Whirlpool®, the flagship brand of Whirlpool Corporation, offers appliances for busy caretakers with endless to-do lists. They’re designed to remove complexity, helping families tackle everyday chores efficiently so the focus can be more on caring for the ones they love. Whirlpool has been the authority on family care for over a century and is built on a legacy of innovation. Its home appliances are no different – they’re designed with the right technologies and features to help your clients give and get the care they need.
KitchenAid: For Those That Love To Cook
For over 100 years, KitchenAid® has celebrated the kitchen as a place of energy and creativity. By blending innovative technology with a clean, uncomplicated, tactile design they continue to focus on making products that enable consumers to do more while creating memorable experiences. For the consumer who loves to cook and views the kitchen as the heart of the home, KitchenAid offers everything from small appliances, like its iconic stand mixer, to larger appliances like cooktops and refrigerators that both enable creative expression and engage all five senses.
JennAir: For Your Luxury Clients
JennAir® is our prestigious, premium luxury brand with a reputation built on cutting-edge design and technology with sleek aesthetics and elegant precision. These appliances aren’t conventional – and cater to a clientele that looks at the kitchen the same way. For luxury buyers who are looking for a showstopping kitchen, JennAir is the perfect option for a highly-personalized, trendsetting appliance that defies expectations. From wall ovens and ranges to ventilation and built-in refrigeration, the quietest luxury dishwasher brand has it all in its impressive portfolio.
Maytag: For Your Clients who Require Dependability
Designed for those who prefer to spend time on other activities they enjoy, Maytag® appliances get the job done right — and they’re crafted to last. These appliances are durable, reliable, and prioritize function. Plus, its washers hold the biggest capacity and the largest loads. Maytag appliances are dependable and work just as hard as those who use them.
Amana: For Your Value-Driven Clients
The Amana® appliance suite is value-driven, offering easy-to-use, attractive appliances that deliver exactly what your clients need without being high maintenance. Amana is great for those who focus on the essentials that are built to last long term, particularly for build-to-rent communities and homes where value matters most. For straightforward functionality with no frills, Amana brand is designed to deliver.
For additional details about our appliance offerings, contact a sales rep today. Keep up with other trends and news in your industry by visiting The Trade Channel page.