News, Thought Leadership and Events
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4 Appliance Features That Make At-Home Entertaining a Breeze
With the season of entertaining just around the corner, homeowners are preparing their homes for the ultimate challenge: hosting. Between preparing a festive feast, coordinating drinks and appetizers, and…
3 Ways Generations Differ When It Comes to Home Appliances
Understanding the diverse preferences of home buyers can significantly influence your projects. Appliance choices often reflect generational values and lifestyles, with each generation prioritizing different features, styles, and technologies.…
3 Eco-Friendly Home Upgrades Your Clients Are Asking For
Pursuing eco-friendly solutions isn’t just a trend – it’s a smart and responsible choice. According to Green Builder’s 2023 COGNITION Smart Data report, 64.5% of adults believe the climate…
A Q&A on Inclusive Design
Accessible design isn’t a trend – it’s a necessity for millions. According to the U.S. Census, there were 44.1 million Americans1 with a disability in 2022. More than just…
Designing Laundry Rooms for Unique Homebuyers
According to the National Association of Home Builders’ (NAHB) latest study on buyer preferences, the laundry room is one of the top two most-wanted features in a home. But…
Whirlpool Corporation Named One of Selling Power’s 2024 “60 Best Companies to Sell For”
Whirlpool Corporation’s North American sales organization has been recognized as one of Selling Power magazine’s “60 Best Companies to Sell For.” This is Whirlpool Corporation’s eighth year on the…
Whirlpool Corporation’s SlimTech™️ Insulation Technology Wins “Innovation by Design” Honors from Fast Company
SlimTech™ insulation technology, the first vacuum insulated structure technology in a refrigerator in the North American market, has been recognized by Fast Company with an “Innovation by Design” award…
Q&A: Adapting Multifamily Projects for Modern Renters
How can you ensure your property stands out in the modern rental market? We sat down with Christina Moore, Builder Sales Strategy & Operations Manager at Whirlpool Corporation to…
Discovering the Functional Features of 4 Award-Winning Appliances
To appeal to today’s home buyers, finding the perfect balance between style and substance is essential. Consumers want more than just utility; they are looking for appliances that seamlessly…
14 of the Latest Washer & Dryer Features Buyers are Seeking
There’s a lot to consider when selecting the right washer and dryer, especially with new advancements and features that make laundry easier and more user-friendly than ever. Stay ahead…
UPCOMING EVENTS
Housing Leadership Summit
May 13-15, 2019
Dana Point, CA
PCBC
May 30-31, 2019
San Francisco, CA