KBIS 2025 Press Room

Carmaleta O'Neal is an award-winning marketer with 20+ years of experience in the appliance industry, leading North American Shopper Marketing teams for KitchenAid, Whirlpool, and Maytag brands. Her expertise spans Shopper Marketing, Brand Marketing, Sales and Operations, Merchandising and Consumer Care.

Carmaleta is passionate about creating brand experiences that drive meaningful connections and business growth. Beyond her professional achievements, she finds joy in giving back to the community. Carmaleta serves on the Board as the Marketing Director for mentor programs, supporting children's development and helping inspire the next generation of leaders.

Morgan LaLonde is a strategic brand marketer adept in full-funnel integrated marketing communications, proven with 8 years of experience across product marketing, e-commerce, and brand communications.

She has worked on all brands within the Whirlpool Corporation portfolio, currently leading the Whirlpool^® laundry brand. Most notably, she has been instrumental in leading the brand’s most recent front load laundry launch bringing the FreshFlow^® Vent System to market. Driven by her ability to bring teams together, Morgan has spent her career driving brands forward with innovative ideas and taking a forward-thinking approach.

Lindsay Jones is a data-driven marketer with over 12 years of experience in major appliance marketing, specializing in the Whirlpool Corporation portfolio. With a deep passion for understanding the consumer, Lindsay excels at inspiring purposeful, data-driven solutions that resonate throughout all stages of the consumer decision journey.

Driven by insights, Lindsay is committed to developing consumer-led go-to-market strategies that spark innovation and creative excellence. A continuous improvement mindset guides Lindsay's approach, leading collaborative teams to deliver impactful results and exceed expectations. With a keen ability to blend creativity and strategy, Lindsay is dedicated to driving success and fostering growth in competitive markets.

Brittni Pertijs leads the Color, Material and Finish team at Whirlpool Corporation where she is responsible for trend forecasting and driving aesthetic solutions for multiple brands including KitchenAid, JennAir, Maytag and Whirlpool.

As a trend and color expert, she builds awareness around which trends are important and have longevity given the context of the home and hopes to inspire others by creating visually stunning products that embrace the convergence of art and function.

Anthony Pastrick is a marketing leader with expertise in brand strategy, creative development, and cross-functional team leadership. With a career spanning from retail to brand management, his experience includes leading merchandise presentation strategy at Target to overseeing the iconic KitchenAid brand and global marketing for the KitchenAid Stand Mixer.

Pastrick combines a passion for motivating teams with a talent for creating resonant brand messages. He holds an MBA from the University of Minnesota and has led panels at Aspen Food + Wine and the KitchenAid Senior PGA Championship. Pastrick also facilitates marketing workshops at his undergraduate alma mater, Hope College, while serving as Adjunct Facility in the Business Department at Lake Michigan Community College.

Olivia Edmundson is the Director of Product & Brand Marketing for JennAir^®, where she spearheads the brand's strategic vision, long-term product roadmap, and comprehensive marketing plan. Leading a team of experts and agency partners, Olivia is passionate about translating consumer-relevant technology into compelling luxury experiences. She is driven by crafting impactful narratives that resonate with both consumers and designers, elevating the JennAir brand and solidifying its position at the forefront of the luxury appliance market.

Olivia has been with Whirlpool Corporation for 10 years, during which time she has held key leadership positions, gaining diverse experience across corporate strategy, supply chain, sales, and KitchenAid product marketing. Her global perspective, honed through work in the US, Europe, and Latin America, informs her approach to building world-class brands.

Tim’s career at Whirlpool Corporation spans over 20 years with significant experience in sales, merchandising, and general management of strategic business units. His passion for leadership, people development, and strategic planning have been the most rewarding part of his journey at Whirlpool Corporation.

Currently he leads the JennAir^® business unit, Whirlpool’s luxury appliance brand, in all facets including brand marketing, product development, sales, and operations. Tim is proud to hail from Marion, Ohio where Whirlpool Corporation boasts the largest dryer factory in the world.

As a transformative marketing executive with over two decades of experience, she is a relentless driver of growth and a passionate brand builder. With deep expertise in B2C and B2B marketing, brand strategy, digital communications, and product portfolio management, she strives to stay ahead of the curve and shape the future of brand marketing. Her outside-in perspective allows her to bring fresh ideas and innovative thinking to the table. Whether it's staying ahead of the curve on changing consumer dynamics, building strong brand preference, harnessing outside-in perspectives, or connecting the dots in complex environments, she prides herself on being an adaptive, people-focused leader who delivers consistently outstanding results.

Throughout her career, she has had the pleasure of working across diverse cultures and geographies, optimizing existing marketing organizations, and standing up all-new from scratch. She specializes in brand development, digital marketing, advertising, consumer insights, brand communication, leadership, and team building - skills that have allowed her to scale up successful global advertising strategies and execution plans with ease at the global level.

At Whirlpool, Magda leads Brand Marketing for Whirlpool, KitchenAid, Maytag and Amana.